Australia’s leading sports training app Fit For Footy partners with the AFL

Release Date – February 19th 2019, Melbourne, Australia

One of Australia’s leading sports training apps, Fit for Footy, today announced a new strategic partnership with the AFL.

Under the partnership, the AFL will provide marketing and distribution support the Fit For Footy app. Fit For Footy will engage grassroots football communities with personalised training content, in addition to collaborating as an activation partner for the upcoming AFLX tournament.

The FREE Fit for Footy app is Australia’s leading sports training app for AFL participants, parents and school teachers. Co-founded by Geelong Cats star Patrick Dangerfield, with over 20,000 users, the app is changing the way Australian Football is being adopted across Australia. Fit For Footy connects participants and their football community with the people and content that are available at the elite AFL and AFLW level.

Fit For Footy provides users with FREE footy drills, strength and conditioning programs and hydration and nutrition programs all personalised to your age, gender, level of fitness, level of football and body weight.

“I see huge potential in how we can help the game”

Patrick Dangerfield

Co-Founder Fit For Footy

“This is a significant partnership for both Fit for Footy and the AFL,” said Fit For Footy CEO and Co-Founder, Leroy Lobo.

“We’re delighted the AFL will help market and distribute the Fit for Footy app across its digital network.

“We are also continuing to explore further digital offerings to be rolled out across 2019 that will engage players of all ages as well as the broader footy community and the 8 million AFL fans across Australia.”

“This app will enable our AFL community to enjoy world-class online footy drills, fitness and nutrition direct from the elite AFL and AFLW level”

Andrew Dillon

AFL General Counsel and General Manager of Game Development

“The AFL is pleased to be partnering with Fit for Footy” said Andrew Dillion AFL General Counsel and General Manager of Game Development.

“Our goal is to ensure all AFL participants, parents and school teachers have access to the best game development experience using the latest technology. This app will enable our AFL community to enjoy world-class online footy drills, fitness and nutrition direct from the elite AFL and AFLW level, whilst taking their enjoyment of the game to another level.”

“This is the first of a range of initiatives we are looking to roll out through this fantastic tech platform” added Andrew Dillon.

Fit for Footy is a new technology and content company across the sports, health and fitness sectors. The Fit For Footy app launched in August 2018 and became the #1 sports training app in Australia within 24 hours. Fit For Footy was featured by Apple in early January as one of their top sports training apps.